About Our Founder
Amanda Harris
CEO & Founder
Amanda Harris, our dedicated CEO & Founder, is a senior executive with an extensive commercial management background and 15+ years of experience in international sales, revenue, and marketing strategy.
Harris specializes in all things across the hospitality landscape, including new business product developments, brand launches, openings, global communications, PR, data analytics, P&L management, content creation, strategic partnerships, agency management, digital marketing, revenue ADR growth, television & film production location scout business, trade shows, events, retail merchandising (on and off-line) market segmentation and luxury targeted customer acquisitions.
Harris currently serves on the Executive Committee at The Diplomat Beach Resort, overseeing strategic commercial marketing and public relations efforts for this recently transformed property. This $100 million dollar renovated resort is owned by Brookfield Hotel Properties and managed by Curio Collection, Hilton Hotels Worldwide.
Harris also sits on the invitation only GFLCVB Marketing Advisory Committee board for the city of Fort Lauderdale travel and tourism.
Harris currently resides in Miami’s Edgewater district and spends her free time with her dog, #mayatherescue.
In A Past Life
Recognized freelance event journalist, actress, model, and television host for Plum TV in Miami for over eight years. Represented by the famed Wilhelmina modeling agency, Harris was featured international TV commercials, fitness videos and national print advertising campaigns such as ELLE Magazine, Macy’s, Target, Liz Claiborne and Toys “R”Us to name a few.
Community Relations Director responsible for launching Lululemon Athletica ‘s first U.S. showroom store located in Miami Beach.
Manager in Training at The Standard Hotels, under the wing of Andre Balaz and numerous other notable industry mentors.
Director of Events, Membership, and Communications for the exclusive Casa Tua Hotel, Restaurant and Members Only Club in Miami Beach.
Pre-opening team member for the launch of Soho Beach House. Specifically responsible for the Soho House’s Cowshed Spa’s first U.S. location.
Recruited to be part of pre-opening team for Swire Hotels EAST, Miami U.S. launch as a part of the notable Brickell City Centre $1.4 billion dollar mixed use development project.
Accolades
Alumnae of the University of Tennessee, Knoxville with a Bachelor of Science in Communications degree, focusing on broadcast journalism and public relations.
As the Director of Events, Membership and Communicaations for Casa Tua in Miami Beach, Harris planned successful events for notable celebrities such as Namoi Campbell, George Clooney, Pharel Williams and more.
During Harris’ time at EAST, Miami she successfully developed hiring, recruiting and on-boarding of eleven global PR agency teams Miami and NYC U.S. Nationwide, Canada, Mexico, Brazil, Chile, Argentina, Uruguay, Hong Kong, Australia, and the United Kingdom, website development, strategic commercial sales, marketing, and PR plans, media relations, crisis management, team-buildings, and strategic partnerships.
As one of the first co-managed Director of Marketing sales and marketing leadership roles in the industry, Harris was recognized along with The Diplomat Beach Resort’s commercial team for accomplishing the number one highest ADR (average daily room rate) growth for Hilton Hotels Worldwide big-box hotels just one year after the properties relaunch phase in 2019.
